Enterprise Marketing Automation (EMA)
Enterprise Marketing Automation is an aspect of CRM Application that automatically manages procedural marketing tasks such as contact and lead generation. By applying EMA, businesses can focus their efforts on multiple objectives. A successful application of EMA ensures relevant customer advetisement. An example of this is in e-mail marketing. A business would set-up an e-mail marketing/advertising campaign through their EMA CRM Application to contact prospective or current customers with specifically relevant and interesting ads.
Customer Service and Support (CSS)
Customer Service and Support, also known as CSS, is a CRM Application that manages the direct contact with a customer. In the growing world of information technology, an effective CSS is a must. Customers expect to be able to receive help from a company. CRM Application such as using call and chat centers to support confused customers is an important investment to make. Websites like Consumer Watch provide detailed information about company service and customer satisfaction (or customer dissatisfaction for that matter!), which can make or break a company's reputation.
Sales Force Automation (SFA)
Sales Force Automation (SFA), is a CRM Application that manages business tasks such as billing, order processing, and lead management. While SFA may not make your business completely autonomous, it certainly improves business productivity. Features such as automatic billing make it easier for the customer to conduct business with you. Interactions are quicker and more transparent, leaving the customer with a better experience and reationship with the business. This is what CRM Application is supposed to do!
First CRM Application Post!
This is the first post from the CRM Application Blog! This site will be frequently updated about CRM Applications and business offerings. Top CRM Applications such as Siebel, SAP, Microsoft CRM, and Zoho will also be addressed. Stay tuned and don't forget to bookmark and subscribe! (Click the big orange RSS Feed button on the top right corner of the page.)